In the city where students go to University for its famous nightlife, a new and unpredicted night out is emerging. Instead of moshing to Calvin Harris in a club, some have been enjoying the operatic dramas being staged at The Grand Theatre, Leeds.
The Under30 scheme designed by Opera North has been a great success, since its launch in May with the opera, La Bohème. The opera that inspired the musical RENT was clearly targeted for the younger audience and Opera North used this opportunity to intrigue the students of Leeds. The scheme is a free membership that allows you to receive exclusive invitations to pre- and post-show events, discounted tickets and even discounts at selected bars around Leeds. What’s not to love?! The launch disproved the doubts of this scheme as over 200 students attended the showing of La Bohème, paying only £10 for a ticket, a glass of champagne and the opportunity to dress up1950s style and get a professional photo taken. The night was a success! But it’s not done yet…
© Opera North
In the coming 2014/2015 season, Under30 members can expect similar dress-up events and offers with the season’s productions La Traviata and The Marriage of Figaro. Expect to see a successful turn out for the English-sung opera The Bartered Bride which is overflowing in vitality with its exuberance of folk-like rhythms and the catchy tunes. Once more, watch out for possible student guilty pleasure of Opera-themed pub trivia with the membership!
© Opera North
So why is opera becoming an emerging new night out for students? Cheap tickets and free champagne is probably a significant factor. Possibly the excuse for fancy dress (it’s an alternative to the popular Otley run!) and the free photos. Even the trending hashtag is a favourite as students can partake in the online catwalk #ONstylewatch. Or possibly it’s being enjoying the culture and trying out new things. A Leeds University student on the launch night said how nice it was ‘to try out something different that I never thought of doing’ which turned out to be ‘a lot of fun’! The opportunity to have a night out that’s fun but boasts the glamour and culture that Leeds has to offer is probably why every now and then, a night at the opera may be an entertaining alternative.
To find out more about becoming an Under30 member check out the Opera North website www.operanorth.co.uk/under-30s
Also check out the #ONstylewatch to see what people have been wearing at the Opera – you may be surprised!